Enjoy the artistry of print ad artists who are fighting to make a difference in a digital world.
In a digital age, it’s easy to overlook the artistry and intricacy that goes into the art of print ads. The medium is still alive with magazine ads and billboard ads. The key to creating a good piece is for the print ad to be recognizable from several feet, and you should be able to identify who the ad belongs to without seeing the brand name. Regardless of the medium, you will always want to create an ad that will stick in people’s minds. Here are the top print ads we feel fit the bill:
With gaming apps having taken over the way kids play nowadays, it’s no surprise that Play-Doh decided to take things into their own hands. They created an ad that is compelling in that it shows you that your child will not purchase any in-app extras with Play-Doh. They will be entertained without the need to purchase any additional pieces.
National Geographic: Kids
Often, simplicity is your best approach. National Geographic went with this notion by advertising their kids channel with a simple child’s drawing of a dinosaur with its exoskeleton visible.
IKEA, our favorite Swedish, put-it-together-yourself furniture store, decided to go with the complete opposite of simplicity. They decided to go the Where’s Waldo route to play with typography and bright colors to create this visual ad that has a sock for everybody.
Gripex went for the clever approach when it came to their creation to add to our list of top print ads. What better approach could there have been to tackle cat allergies with medication?
Penguin Audiobooks created a series of brilliant ads with three different well-known authors: William Shakespeare (above), Mark Twain and Oscar Wilde. Each one shows the famed authors acting as headphones to whisper their words into the listener’s ears.
That concludes our list of top print ads for 2015. Stay tuned for the 2016 version and lots more!